With over 15 years in sports management experience, WDYN focuses on three streams and provides you with:
Review: Independent insights to improve events
Events: Calm, structured leadership for event
Operations: Operational clarity for organisations
This business wasn’t created to chase a perceived gap in the market. It was built on a proven track record of delivering practical, real-world outcomes for organisations. By combining experience with a results-focused mindset, the approach is straightforward: identify what’s needed and execute it effectively.
Throughout my career, I’ve been the person people turn to when something needs to get done, especially when the solution isn’t obvious. Whether it’s a complex problem or an unexpected challenge, I’m often the first call. My instinctive response has always been simple:
“What do you need?”

Review: Delivering independent, attendee‑level insights through discreet mystery‑style event evaluations. Identifying operational strengths and improvement opportunities and providing practical, actionable recommendations to help organisations enhance event quality, efficiency and audience experience.
Events: Providing calm, structured leadership and operational oversight for major events. Managing logistics, stakeholders and critical decisions to ensure seamless event delivery, while strengthening long‑term event capability through clear systems, communication and continuous improvement.
